From solo agent to brokerage owner.
We repositioned a Hawaii Island agent into the luxury market, then built and launched her brokerage.
Case Study
Real Estate
At a glance
CLIENT
A real estate agent on Hawaii Island, now Principal Broker and co-owner of her own brokerage
ENGAGEMENT
April 2020 to September 2022
SCOPE
Positioning, brand and marketing, business consulting, brokerage launch, team systems, leadership coaching
$8.14M
VALUE OF QUALIFIED LEADS FROM ONLY THE NEW WEBSITE
68,000+
VIEWS IN WEEK ONE OF HER BRANDING VIDEO LAUNCH
6
LICENSED AGENTS AT THE BROKERAGE
51,059
GOOGLE BUSINESS PROFILE VIEWS, FIRST YEAR
01
THE SITUATION
A strong agent in the wrong market.
She wanted to be known for high-end developments on Hawaii Island and to own a brokerage. Most of her business came from first-time buyers and lower-priced deals.
She had hired about ten marketing firms, and each one faded within months. Her brand did not speak to luxury buyers, and the brokerage she worked under invested little in modern marketing.
02
WHAT WE FOUND
Few local agents were marketing to luxury buyers.
The opening was the market itself. We defined the buyer in detail: affluent professionals, often from large mainland cities, earning $250,000 or more and looking for a second home or a slower life in Hawaii.
Every decision after that, from the brand to the advertising, was aimed at that buyer.
03
WHAT WE BUILT
A luxury brand first, then a company behind it.
Luxury positioning
A brand identity that paired her luxury goals with her Hawaiian roots, across every platform.
Hiring and onboarding
Guidance on recruiting agents, compensation and benefits, and a checklist from licensing through training for each new agent.
Marketing engine
Website, video, social, email and paid ads in Hawaii and on the mainland, managed by one team.
Operating rhythm
A weekly escrow and closings report, project management and monthly team content.
Brokerage launch
Brand, website with live listings, development pages and sales materials for the new brokerage.
Owner coaching
Coaching on the move from top-producing agent to business owner and team leader.
“I've hired about ten marketing companies by now and spent honestly hundreds of thousands of dollars on marketing in real estate. Best investment I ever made was in this dream team right here.”
Lailan, Principal Broker, HDG
04
OUR RESULTS
A recognized brand and a brokerage of six agents.
She moved from first-time buyers into luxury and became Principal Broker and co-owner of her own firm.
Her brokerage was contracted for a planned development that would have been the largest in state history. The project itself did not go ahead.
demand
$8.14M
Value of qualified buyer leads from her websites, first year
68,000+
Views in week one of the branding video launch
the company
A brokerage of six agents
Recruiting, compensation guidance and an onboarding checklist from licensing through training.
A weekly operating rhythm
An escrow and closings report and project management for the team.
From top producer to owner
Coaching as she took on running a business and leading a team.
what they own
Her own brokerage
Principal Broker and co-owner of the firm she launched.
A luxury brand
One identity aimed at affluent buyers, consistent across every platform.
New partnerships
The development contract opened partnerships with other developments.
Lead volume is the combined value of qualified buyer inquiries her websites produced in the first year of the new brand. It measures demand, not closed sales.
Results reflect an individual engagement and are not typical or guaranteed.
WORK WITH US
Bring us the goal.
Tell us where the business is, where you want it to go, and what might be in the way. We'll tell you plainly whether we can help.
A short application, then a call with Tianna or McKayla.